Grasp

find a foreign language teacher close to home

Grasp was built to directly match language tutors with students nearby. The main focus was on locality, peer-to-peer interactions, and decentralization of the English language training industry, specifically in China and Asia.

Our Focus – Community, Culture and Connection.

We needed to add depth to the concept through visuals, appropriate color schemes, and cross-cultural understanding of the brand. It was crucial that the name and concept were as dynamic as possible and the depth of the messaging needed to transcend language barriers between Chinese and English users.

Visual Identity

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Slider

We used the letter G to represent multiple aspects of the site. Radius circles were used to show locality, as well as the connection process [meeting in the middle]. And the bottom tail of the G represented a path or road.

Grasp relied on map functionality and displaying accurate search results, so not only were pieces of the logo design used for aesthetics, but they were also used within the web app itself. 

The motif of overlapping radius circles referenced both the sharing of knowledge as in a Venn diagram, as well as the physical process of meeting somewhere in the middle of the map.

Color scheme

It was important that we made the site responsive, mobile friendly, and multilingual. The interface and experience needed to be intuitive for both Chinese and Western users so keeping things simple was a key part of building the site.

Cross-cultural UI/UX

Cross-cultural UI/UX

It was important that we made the site responsive, mobile friendly, and multilingual. The interface and experience needed to be intuitive for both Chinese and Western users so keeping things simple was a key part of building the site.

Cross-cultural UI/UX

It was important that we made the site responsive, mobile friendly, and multilingual. The interface and experience needed to be intuitive for both Chinese and Western users so keeping things simple was a key part of building the site.